Country profile

Discover the profile of Luxembourg, that has been developed through a participatory process during the first half of 2015.

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About… Nation Branding


Nation Branding:
Luxembourg’s approach

Luxembourg started its Nation Branding initiative in 2014. The first stage, which ended mid-July 2015, consisted in defining the country profile. It involved many different actors of Luxembourg society as well as the general public.

What is Nation Branding?

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